![]() Add on top of that a lot of intricate detail and you’ve got a beer logo that is just slightly overcooked.īonus points to Red Hook for creating a logo that is simple, straightforward and easily translated between mediums. That alone puts it toward the middle of our list since one of the key elements to any good logo is readability. One member of our team was unfamiliar with this Wisconsin brew and could barely read the name. While we like the backdrop of the Rocky Mountains, which helps emphasize the beer’s history, the logo overall falls a bit flat for us. Mass confusion put Rolling Rock at our number 29 spot.Ĭoors Light was developed and launched in 1978 and the logo has remained very consistent since that time. ![]() Roughly half the team loved the uniqueness and the history of the logo and the other half just plain didn’t like or understand it. The Rolling Rock beer logo was another one that our team could not agree on. The good news is that it appears that Miller is making strides to go back to a more retro logo with the launch of retro cans in the summer of 2014. This particular logo with the gradient shading was put into place in 2003 and while it held up well for quite awhile, the look has gone a little stale in the last decade. We love the ties that they have made in pulling from Japanese tradition and culture – both very important for beer, on the other hand, it’s a very busy logo and while it looks great on a bottle, it probably does not translate well to other mediums. The only Japanese beer on our list, Kirin Ichiban has a lot going on. On the negative side, the hand-drawn crown gives the logo an amateurish feel, which is not a great fit for a “premium” beer. On the plus side, it’s a completely different look than any other beer logo out there. In fact, we were pretty divided on whether or not the logo was terrible or pretty decent. The Budweiser Select logo is one of the few that our team was not in full agreement on. We like the off-center, upward slant of the logo, but on the whole, the Keystone logo is far too similar to another famous beer logo on this list to place higher. While we appreciate that they are trying to pull in strong ties to their geographic location and have obviously taken the time to design something beautiful, it’s just far too much for a beer logo and we couldn’t place it higher.Īnother logo that isn’t terrible on the surface. So much so that it placed very low in our rankings. On the whole, not an awful logo, but there is a lot going on in this Sierra Nevada logo. This logo does absolutely nothing to help define the product or it’s quality and maybe it’s just us, but the font and color choices are a little too similar to Auntie Anne’s pretzels to be taken really seriously. In general, international beer logos tended to fare rather well in our ranking, but Hoegaarden is the one big exception. Nice try, but a redesign would do wonders. ![]() Maybe it’s just us, but this particular font gives the logo a childish feel that doesn’t really fit with the premium name. The shape of the Milwaukee’s best logo isn’t altogether terrible, but this logo loses major points for font choice. It’s colors and shape give it an extremely dated feel and what are those blade things at the top? Are those meant to be ice skates? Whatever they are, they’ve just landed Natural Ice at the bottom of our Best Beer Logos list. There really isn’t much to like about the Natty Ice logo. So without further adieu, here’s our definitive ranking of the best beer logos. For the purposes of this ranking, the Logo Crew looked specifically at the most popular and well-known beers in America and what resulted was a great cross-section of both quality and types of beer. It was not our intention to offend or purposely leave out any delicious brews. It is also worth noting that many fine beers were left off this ranking list. In the case that a consensus cannot be met, a vote will be taken where the majority rules.Historical context can be taken into consideration.All logos will be judged on overall logo aesthetic appeal. ![]() Since even the esteemed Logo Crew can have a hard time separating love for a particular beer from love of logo, we chose to establish a strict set of judging criteria to help remove any bias. Beer has a rich history and the right brew can inspire a passion from it’s drinkers that is virtually unmatched.Īs an industry, beer has produced some of the most iconic and recognizable logos the world has ever seen and ranking these logos was not a task that the Logo Crew took on lightly. The logo crew at Summitsoft has been back at it again and this time we’ve chosen to go after one of America’s all-time favorite things: best beer logos. ![]()
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